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How background music can impact your shopping experience

Have you ever wondered why music is played in shops? Some stores get it right, while others leave customers running for the door. So why do they do it and how does it affect the way we shop? You may be surprised to know that most people find silence in store much more oppressive and uncomfortable. This is not something we think about until afterwards. Here are a few reasons why playing music stores:

Atmosphere

It’s all about creating the perfect atmosphere. As more and more of us are choosing to shop online, physical stores have to concentrate on their customer experience to make them stand out from the competition. For this reason, most shops believe they would jeopardize their sales if they stopped playing music in the background. The kind of music chosen affects the atmosphere, so if you want to create a certain mood in store, you have to choose your music carefully. Would you like upbeat, vibrant beats or a relaxing, soothing vibe? For help with choosing the right Instore Music, visit a site like Mood Media, a supplier of Instore Music.

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Setting the Pace

Did you know that the speed and volume of the music being played in the store has an effect on how quickly customers move around the aisles? Playing low volume, slow paced songs encourages shoppers to spend more time browsing while loud, fast songs make people move faster in and out of the store. You might think that moving faster means people do not stop to buy anything but strangely this does not change the speed and volume of sales figures.

Affects What Consumers Buy

Research has shown time and again that if good music is playing, shoppers will spend more on impulse purchases. When asked, the buyer claimed they were not even aware of hearing music which proves that music has a powerful subliminal effect. Classical music makes people buy more expensive items, probably because it leads customers into conscious thought about class, taste and luxury goods. If you want to have a boost on products from certain countries, then just play background music in the style of that country and it will lead people to specific products.

Brand Awareness

The music that you play can help to develop a brand identity and awareness. If you want to project a corporate image, then go with classic sophistication. Maybe your brand is edgy, hip and forward-thinking so that you can select rock, alternative, chart or pop songs. You can clearly show your personality through the volume, style and tempo of the music played.

 

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Personal Space

Buyers use music to cocoon themselves into a personalized shopping space and they do not even realize that they are doing it. Music masks conversation and helps to prevent distraction. It also puts customers at ease so you can browse without the feeling that you are being heard or watched. It gives a sense of privacy, giving us time to make important decisions without pressure. Stores that play music are generally considered more modern, more comfortable and more likely to see repeat business.

The draw of the older persons sitcom

Looking at sitcoms most centre around misfits, semi dysfunctional families or the misadventures of youth. These are easy to write around but there is a section of society, and they are growing year on year, which can also provide lots of laughs. It is the late middle aged and elderly. They get a bit forgotten but it is worth remembering that this is generation that has seen it all plus they got to be in their twenties in the hedonistic age of the 1960’s and 70’s so they’ve pretty much seen it all.  This has changed as there are several comedy programs that focus on the world of the retired, and the fun they can get up to fill the time now that employment is over. These older sitcoms and programs are perfect to watch with your care individuals if you work in Dementia live in care as the stories and locations will often spark a conversation or perhaps a memory reminder.

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  1. Last of the Summer Wine. Lasting for thirty seven years and several cast changes this is seen as one of the best examples. Written by the master of the gentle comedy Roy Clarke (also responsible for Open all Hours and Keeping up Appearances) the show focused on 3 retired friends spending their days in a picturesque village in the Yorkshire dales. It combined slapstick humour, owing much to the silent generation of film, with gentle ribbing by the three friends. The cast reads like a who’s who of British Comedy with Bill Owen, Kathy Staff, Dame Thora Hird, Peter Sallis who kept up the role of Clegg into his late eighties and Burt Kwouk all coming into replace aging characters.
  2. Still Game. A gem from Scotland that has managed to translate well into the mainstream. It’s similar to Summer Wine but the focus is more about the ribald elements of life. Again it centres around three male protagonists that are determined to make their Seventies go with a bang.

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  1. The Golden girls. This brilliant US comedy focuses on four ladies that have seen life and a bit more. Rose from St Olaf Minnesota, the naïve but wise peacemaker, between the buxom life loving, and some would say over indulging, Southern Belle Blanche and Dorothy the hard nosed New Yorker divorcee forced to bring her acerbic but actually deeply caring Mother along. The knockabout quick script and perfect one-liners laid down the template for how Frasier and Friends would be made.
  2. Waiting for God. Set in a nursing home around the friendship of two residents Diana and Tom. Both are there for the convenience of their families and they dedicate their lives to causing trouble for the management and their infrequently visiting relatives.

Ideas for a family living room design that will make everyone happy

For a peaceful home, it is important to design a family living room that works for all. Consider what changes you can make to the style, layout and convenience of your living room to make sure that all family members enjoy the room as a place to relax in.

The living room is the most sociable room in the house, so be sure to provide enough seating for the whole family, plus a few guests. If you do not have space for additional seats, a pouffe will do the job and can be used as a stool when not needed as a seat. If you are looking to buy a new seat, check to see if you have room to upgrade to a padded seat that can seat two people who love to curl up together.

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Above all, you need to offer living room comfort. Deep sofas with plump chairs decorated with overstuffed pillows will attract the whole family to settle in and spend the night together and not in separate rooms.

A low-level desk that can double as a table for drawing will be useful for everyone, and bean bags or knitted sofas will serve as a comfortable chair for a small child. Fun furniture in warm colours will also attract family members to relax and socialise together. A piece like the Egg Chair offers both fun and comfort. Get yours at a site like https://www.pash-classics.com/egg-chair-inspired-by-arne-jacobsen.html

If you do not have a separate play room, it is wise to designate a corner of your living room as a play area for children. Without one, toys can get spread everywhere, transforming your entire living room into one large play room – not ideal!

Personalize your living room with an array of favourite family photos. Hang frames that are the same size and colour, and arrange in formation to create a stunning impact.

Make sure you have a living room that is tech and media-friendly. Choose a lower unit that won’t crowd the room and aim for the wall space above to be kept open by installing floating shelves. Go for a pale colour scheme for the walls and furniture to provide a unified view and hide all TV-related gadgets in a wicker basket.

Who says you cannot have style and sophistication in a family? Paint the walls a bright, neutral tone in a finish that can be easily wiped down and fix fussy curtains with cleaner lines in the window. Select hardwearing leather sofas for easy-clean option, they look better when they are well-loved as well. Then add modern glamour with a ceiling chandelier for a show-stopping look that will also be well out of reach of little fingers!

Modern family life can be busy, so create a living space that encourages you to stop for quality family time and enjoy each other’s company.

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